When you think of artificial intelligence you may picture robots and self driving cars. The reality is this technology is already all around us.   Your bank, your voice assistant (Siri, Google, Alexa) and even your flight bookings are already managed through AI. Big data systems gather information each time you interact with them, relying on your purchasing habits and your requests and those of others to predict what your next move will be.   Every industry is set to be disrupted by artificial intelligence, including real estate. 

What if landlords and tenants were able to rate each other?   In this new world of the sharing economy, leaving a rating is common. We do it for our Uber drivers and for our AIRbnb hosts. We leave reviews when we go out to eat, when we receive exceptional service or when we buy a shonky product.   Rent sites like DontRentMe and Bad Landlord call out property owners who do constant drivebys or have unrealistic expectations. Reviews share horror stories of apartments “not fit for human habitation” and of “water pouring in through windows”. 

The life of a property manager is not easy! Your daily task list is a mile long and you are fielding constant queries from both tenants and landlords. There are new clients to onboard and a stream of requests and repairs to attend to.   When it comes to dealing with tenants, it can feel like a losing battle. Recent changes to tenancy laws in Victoria have fallen in the favour of renters, meaning there is a whole new raft of legislations to catch up with.   

If you attend any marketing seminar, workshop or webinar you will hear the same message - to define your target audience, create a niche. Focus on delivering your message to this group and you will have success.

In the competitive world of real estate, there is often an approach of taking what you can get, however this doesn’t mean the rules of marketing don’t apply.