Often the purchase of a rent roll can mean a real estate business has acquired another location and office. Part of the success of a rent roll transition in a situation like this, is what happens after the ink has dried on the contracts.Not only does the agency have to integrate the new rent roll, landlords and staff into their existing business, there is the issue of branding. Most established agencies understand the value of a consistent brand across multiple offices, however the one place we consistently see brand degradation is on social media and on Facebook in particular.